London transport iTV service launches on sky

net1

Transport for London (TfL) has launched the first public transport information service for London on interactive television with a two year pilot project in partnership with BSkyB.

The service includes the TfL Journey Planner, Live Travel News and a Licensed Taxi and Private Hire Vehicle search via Sky's interactive TV entertainment portal Sky Active.

The service - which provides an alternative means of accessing information on the TfL web site - was developed by interactive TV agency Press Red.

TfL marketing chief Chris Townsend said: "Interactive TV is an increasingly important part of everyday life and represents a cost-effective new gateway that further strengthens TfL's proposition to provide the latest travel information to our customers, anywhere, anytime."

Ian Shepherd, managing director Sky Interactive said: "The launch of TfL's first interactive TV service will give Sky viewers a user-friendly travel information service from the comfort of their sofas. Viewers from around the UK will be able to access London travel information on demand whether they live in the capital or are planning a visit."

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