Sky interactive ADs go Dutch...

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Dutch digital media content and solutions provider Chellomedia announced today that UK digital TV firm BSkyB has accredited the Chello Mistral eTV solution for the production and delivery of Mini-DAL interactive ads.

With this accreditation, Mistral will become a one-stop shop for the creation of the three types of interactive ads that can be produced and broadcast across BSkyB’s digital satellite platform.

Mini-DALs are the latest WML-based interactive TV ads. While a regular TV commercial is running, a viewer can press the red button to launch a Mini-DAL, which can feature customised audio and video on a quarter screen.

Mini-DALs enable advertisers to collect viewer responses, promote their brand and handle financial transactions from within the ad.

Chello Mistral includes a series of templates with integrated preview mode and an automated compilation system that enables content producers to produce the ads that are ready for broadcast on the Sky platform.

Source: dmeurope.com

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