BBC Prime broadcast in Serbia and Montenegro

net1

BBC Worldwide, the commercial consumer arm of the BBC, announced the broadcast of its flagship entertainment channel, BBC Prime, in Serbia and Montenegro for the first time. The announcement follows an agreement signed between BBC Worldwide and major Serbian cable platform, Serbia Broadband (SBB). Through this agreement, BBC Prime is broadcast to over 60,000 SBB subscribers across Serbia and Montenegro.

BBC Worldwide Director of Channels, Wayne Dunsford, said "Serbia and Montenegro is a new market for BBC Prime so this is an important step in building up our business in this region. We look forward to working with SBB to bring BBC Prime to a growing number of subscribers there."