:: Google has completely overhauled the User Interface (UI) of its pay-per-click Internet advertising service AdWords in a bid to make it a lot more user friendly and appealing, as competition in the market continues to heat up. The upgrade, which is currently available in beta version and will replace the existing UI in a couple of weeks, is designed to make managing campaigns easier than before, with emphasis on ROI and more transparency.
:: Interactive TV specialists Press Red and freethinking have joined forces in a bid to help agencies create interactive advertising campaigns for digital cable platforms. The alliance will build on Press Red's proprietary BlackBox Designer software that has been used to deliver i-Ads for brands including Nivea and Peugeot on the
Sky platform.
:: New research has revealed that UK investment banks are failing to police the use of instant messaging (IM), which has now developed into a 'serious' business application. The study, conducted by Vanson Bourne Research and FaceTime Communications, discovered that about one in two bankers use IM platforms such as AOL, MSN and Yahoo! to conduct 'headline transactions', alongside gossip and banter.
:: The writers behind The Graham Norton Show and Johnny Vaughan Tonight have launched 'Comedy Zone', which enables mobile users with video-equipped handsets to enjoy sketches from some of the UK's best known stand-up comedians. Zoo42 Productions has joined forces with mobile content payment specialist Bango.net to roll out the service across all networks, with users able to access Comedy Zone via a WAP site for £1.50 per week.
30-07-2003
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