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22-10-2003
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Leading UK commercial broadcaster ITV has struck a deal with DTH platform Sky Digital to offer interactive advertising to its 6.9m subscribers. ITV will uses Sky's WTVML interactive authoring system to make it easier for advertisers to create interactive ads, that will then be available to those watching ITV via Sky. Although interactive ads have appeared on Sky for several years, ITV hopes that this will boost iTV ad revenues. Leading ITV member companies Carlton and Granada are also selling iTV airtime via their ad sales houses. | ||
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