TPS launches new children's channel | | French DTH platform TPS is launching a new children's channel today (December 3). The channel, called Piwi, is aimed at the 2-6 year old age group and it is specifically designed to stimulate its audience's learning process. This is the latest in a revamp of children's channels on TPS that began last year.
From its launch until last year, children's channels were lacking on TPS. Although its target group is very much family oriented, it had only one, Teletoon, a non-stop stream of cartoons. Rival platform Canal Satellite had several, including various Disney channels, Canal-j and Fox Kids.
TPS has now 6 children's channels. In addition to the original Teletoon came Teletoon+1, a time-shifted version, Eureka (for 7-15 year olds), Tfou, Boomerang (cartoons), and now Piwi. The launch of Piwi is accompanied by a reworking of the target groups for the other channels, which will be moving upwards in the age groups.
Piwi is produced by the children's department of TPS. The overall budget for the department in 2004 is E10 million. |