TiVo bares up to Jackson replays

net1

When Justin Timberlake tore at Janet Jackson's leather outfit, TiVo users took notice, says the company. Then they took notice again and again, using the digital video recorder to replay the event and to pause at the crucial moment in order to discern just what it was that Jackson had revealed to a billion people worldwide.

TiVo said that particular halftime stunt was the most replayed moment not only of the Super Bowl but of all TV moments that the young company has ever measured. TiVo said it used its technology to measure audience behaviour among 20,000 users during the Super Bowl. The exercise revealed a 180 per cent spike in viewership at the time of the - as Timberlake refers to it - "wardrobe malfunction."