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09-02-2004
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Nielsen Media Research, has signed an agreement with DVR pioneer TiVo to provide information on digital video recorder usage. Television networks, concerned about declining ratings, have complained that Nielsen's measurements don't reflect the growing usage of DVRs. After many years of slow acceptance by consumers, DVR sales picked up last year and are expected to increase even more as cable companies build the product into their receivers. Forrester Research estimates there are three million DVRs in use today, up from 1.7 million in 2002. The companies said they will measure usage by forming a panel of TiVo subscribers. | ||
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