That Sony Bravia advert...

2cvbloke

I really want to know, is it CGI, scale models, or is it really an estate with paint fireworks going off all over the place???

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rolfw

LOL, was thinking the same thing, it is very clever, which ever way it is done. :

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Rd100

Not sure but i have seen it in high def 1080i and it looks out of this world

Analoguesat

According to the bravia site:

Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.

although I would have said it was cgi myself... I cant image anyone in their right mind wanting that much paint splashed around!

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Analoguesat

Ah found some more - looks like its for real!

Sony introduces their new Bravia LCD and SXRD range with a splash – of colour.

A crew of 250 descended on Glasgow in July 2006 to film the infamous commercial that is currently being played on the small and silver screen alike.

It was directed by award-winning director Jonathan Glazer. His credits include videos for bands such as Jamiroquai and Radiohead, adverts for the Guinness and Stella Artois brands, and the feature films Birth and Sexy Beast.

Eugene Strange of Salt Film talks about his experience of the shoot:

"I got a call in March 2006 asking me to try and find a disused housing estate to use as a location for the new Sony Bravia commercial. This film would feature thousands of litres of 'paint' being exploded onto, and from, a graphic looking 60s or 70s estate.

My first action was to call Film London and send a blanket email to all London boroughs to find out if any council housing was being demolished over the next few months. We needed housing stock that would be demolished because we were covering it in paint and also using explosives so it needed to be empty.

Firstly we had to test the apparatus to see if it could fire the paint and what height and spread it would give. This had never been done before so throughout the research process we were learning all the time.

We discovered a block in Islington that was almost empty and was up for being covered in paint. We spent two days there in March firing paint from tubes up the side of it, much to the bemusement of the locals. It didn't go as smoothly as we would have liked, but there was enough potential to continue with the testing.

The paint we were using wasn't really paint, but a mixture of water, methacyl (a food thickener found in soups) and coloured pigment, all non-toxic.

We discovered another testing site in Leyton - St. Katherine's Tower. This time the block was similar to our requirements, 24 storey’s high and due to be pulled down. In May, however, the search went nationwide and the job was finally completed on an estate in Glasgow.

We had to get the demolition company on side, befriend 600 residents, the police, the fire service, H&S, and the Environmental Agency - all of whom were extremely accommodating.

Filming went well, if not slowly and we completed the commercial in 9 days. 99% of the action you see in the film was shot for real, with every scene being one take only. The build up to turnover on each scene was the most tense I've ever experienced on a set.

Glasgow's weather was as expected and we spent hours, necks craned upwards, waiting for a chink of sunlight in the clouds. Once filming had finished a large clear up operation was undertaken, clearing all the pathways and public areas. Luckily we didn't need to clean the towers, and they remain to this day a painted technicolour in memory of a strange summer."

Sony’s simple message is that the colour you'll see on their TV screens will be 'like no other'. Find out more about the filming of this commercial on the official website: www.bravia-advert.com.

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2cvbloke

Wow!!! So it's real!!! That makes it all the more entertaining!!! If only I could see it in HD...

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Analoguesat

More here too:

http://www.phoenixfireworks.co.uk/sony_bravia_paint_fireworks_advertisement.html

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2cvbloke

Ah, I'd have loved to have seen the technicolour housing block!!!

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PaulR

I had also wondered about the advert until I heard about the award that the advert won and hread the details about how it was done.

The sad thig is that people nowadays expect everything to have been done by CGI and don't appreciate the effort that really went in.

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PaulR

As I get older I find myself thinking about the hereafter - I go into a room and then wonder what I'm here after.

Analoguesat

Have to admit now Ive found out it was done for real my appreciation of the advert has increased immensely

Still wouldnt buy a hdtv system though....

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Llew

I much preferred the coloured balls ad shown before that one. Imagine waking up to 250,000 of them bouncing down that San Francisco street

May even have been subliminally influenced by it when it came to buying a Bravia

_http://technabob.com/blog/tag/nicolai-fuglsig

Llew

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gameboy

It was done for real - a lot of coverage here where it happened.

The locals were give Playstations and other Sony Goodies while they filmed it.

Didn't see the point as they could have done it with CGI for a fraction of what it cost...

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2cvbloke

Would have taken a lot longer though, and even now, water effects are still a bit iffy with CGI....

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BarMoo

Colour like no other. Uuumm. The ad, lets face it, is an oxymoron: save for the fact that I saw it on my trusty SONY CRT the other day (sic).

For the price of a Bravia - I would also like it to make toast.

Having Bravia'd two of these (friend, new year, london) - MHO is that they are a decidely average product with a very nice DVB-T EPG.

.

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gameboy

The flats used in the advert have been demolished...

_http://news.bbc.co.uk/1/hi/scotland/glasgow_and_west/6284791.stm

Video link on right of page

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