Coming soon to your Sky box - green button on the adverts!

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Old 29-04-2009   #1
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Coming soon to your Sky box - green button on the adverts!

How do you fancy being able to watch extra advertising content via the green button on your SKy box??

No?? well come June that just what Sky UK will be introducing!

Through the Green Button, viewers will be offered the opportunity of watching extended versions of ads, finding out more about particular products or services, or accessing related behind-the-scenes or exclusive footage. This could include, for example:

* an extended edit of an existing linear TV ad - where original footage was cut in order to work within the confines of traditional linear ad breaks
* a behind the scenes ‘making of' documentary, outlining how a particularly innovative ad was created
* access to exclusive content, performances or extras that relates to an advertisers' products or services - particularly well suited to record companies, movie studios and other media or gaming companies with access to content and talent, or...
* advertiser mini-sodes - in the tradition of the Nescafe couple and Oxo family

Green Button content can potentially range from 2 minutes to 2 hours and the service even allows for the series-linking of advertising content, for those brands wishing to create episodic advertising.

_http://www.skymedia.co.uk/greenbutton

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Old 29-04-2009   #2
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If there`s not enough ads on thee already!
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Old 29-04-2009   #3
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Theres only very rare occasions I can see this being useful.

For example that Sony Bravia advert where they painted the tower blocks was a cleverly done advert, and the online information about how they did it was very interesting. A 10 minute programme about the making of such an innovative advert would interest me, but Im never going to sit down and watch 2 hours of advertising material volutarily

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Old 29-04-2009   #4
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Muhuhuhahahahahaaaaarrrgggh

Dream on - I don't even use the red button other than on very rare occasions...

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