Viva takes on MTV as ratings battle intensifiesSky Digital support forum, for everything not included in the hardware and reception technical forum | |
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Viva takes on MTV as ratings battle intensifiesSky Digital support forum, for everything not included in the hardware and reception technical forum | |
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14-04-2003
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In an attempt to catch up with market leader MTV in Germany, rival music channel Viva has unveiled a new programme offensive that will see the station copy MTV's strategy of supplementing its video clips with comedy and animation. New programmes in the Viva schedule include Da Ali G Show and animated series South Park. | ||
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