Found this elsewhere:
"Gov't owned Ethiopian TV refused to pay $1 million to broadcast African Cup.Because of this decision, Ethiopians will be unable to watch their national team play in South Africa this month. If the gov't allows private ownership of TV stations, Ethiopians would have been better served. The gov't would not have to pay this much money for the broadcasting right. Private companies would have come up with a business model that makes it possible for them to pay $1 million and still earn profit from advertising and subscriptions. The Ethiopian government that is led by a bunch of idiots continues to criminalize the ownership of TV, radio, telecom and internet companies so that it can control what the people of Ethiopia can read and watch.
LC2, the company that has the broadcast license of AFCON 2013 explained that “the lack of both anticipation and marketing knowledge” and also “mistrust against the current economic model” has blinded some African televisions to the feasibility of profits that could be generated from “the world’s second biggest football competition” by “selling advertising space to sponsors"
