Blockbuster goes digital with Movielink buy



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Blockbuster goes digital with Movielink buy

US movie rental chain Blockbuster has taken a major leap into the era of digital distribution, acquiring movie download service Movielink. The acquisition, for an undisclosed sum, gives Blockbuster access to one of the largest libraries of downloadable movies and a large array of television content.

Movielink was launched in 2002 as a joint venture of Hollywood studios Metro- Goldwyn-Mayer Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros Studios. Movielink offers thousands of movies and television shows for downloading, either for rental or purchase, from its five founding studios as well as more than 30 other studios, television-content distributors, and foreign and independent content providers.

The deal enables Blockbuster to offer consumers downloadable entertainment content via their PCs, portable devices, television-connected home networks and approved set-top boxes.

"Blockbuster is committed to keeping pace with the changing needs of customers by offering them an expanding array of convenient ways to access entertainment content," said Jim Keyes, Blockbuster chairman and CEO. "Our acquisition of Movielink, with its associated digital content, is the next logical step in our planned transformation of Blockbuster.

"Now, in addition to the entertainment content we provide through our stores and by mail, we have taken an important step toward being able to make movie downloading conveniently available to computers, portable devices and ultimately to the television at home."

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