Digital TV Growth



One million viewers in the UK switched to digital services in the first half of the year, according to figures compiled from the main digital television companies.

More than 10 million UK households have now converted to digital television. That is equivalent to more than 41 per cent of the country's homes.

BSkyB announced this week it had added 269,000 UK subscribers to its digital satellite service in the six months to the end of June.

More than 6.5 million homes now have access to digital satellite transmissions.

NTL, the country's biggest cable operator, said it had added 40,000 digital television subscribers in the same six-month period.

Its rival Telewest Communications said it had picked up 54,000 more digital viewers.

Digital terrestrial service Freeview has grown at the quickest pace as the price of conversion boxes has dropped to less than £70.

According to figures from the Institute of Practitioners in Advertising, 637,000more viewers had bought digital boxes during the first half of 2003 - making a total of 1.5 million.