Dish TV will reduce rates after arrival of Sun, Reliance, Bharti DTH

Messages
31
Likes
0
My Satellite Setup
dishtv india
My Location
India
#1
[SIZE=-1]Business Standard, India
[/SIZE]DTH rates set to tumble
Ashish Sinha / New Delhi February 07, 2007


After years of suffering capricious cable operators, cable and satellite households will finally enjoy the upper hand. With three more direct-to-home (DTH) operators set to enter the market by the year-end, subscribers can expect services at even cheaper rates. Jawahar Goel, who heads Zee TV’s DTH operations, Dish TV, reckons that prices will be down 20 to 30 per cent once Bharti, Reliance and Sun TV join the fray. That’s great news for the 25 lakh DTH homes in major cities but not so for the two existing players, Dish TV and Tata-Sky, the latter a joint venture between the Tata group and Star TV. Although both DTH players have an edge over Conditional Access Service (CAS) providers, they suffer high customer-acquisition costs because they subsidise hardware purchases and monthly subscription bills to bring in volumes. Industry sources say Tata Sky pays Rs 450-Rs 500 per subscriber for the 100-odd channels on its platform and charges subscribers Rs 300. Dish TV’s per subscriber channel cost is Rs 220-Rs 250, but it charges only Rs 150. Set-top box subsidies range from Rs 1,000 to Rs 2,000, depending on the model, against a rack rate of Rs 2,000 to Rs 3,500. Overall, industry estimates suggest that the two would have forked out Rs 550 crore in subsidies to gain customers. This is over and above the Rs 2,500 crore both have invested to set up DTH infrastructure.
 
Messages
58
Likes
0
My Satellite Setup
Nss6, SkyStar 1 card in computer
My Location
India
#2
pondpaka said:
[SIZE=-1]Business Standard, India
[/SIZE]DTH rates set to tumble
Ashish Sinha / New Delhi February 07, 2007


After years of suffering capricious cable operators, cable and satellite households will finally enjoy the upper hand. With three more direct-to-home (DTH) operators set to enter the market by the year-end, subscribers can expect services at even cheaper rates. Jawahar Goel, who heads Zee TV’s DTH operations, Dish TV, reckons that prices will be down 20 to 30 per cent once Bharti, Reliance and Sun TV join the fray. That’s great news for the 25 lakh DTH homes in major cities but not so for the two existing players, Dish TV and Tata-Sky, the latter a joint venture between the Tata group and Star TV. Although both DTH players have an edge over Conditional Access Service (CAS) providers, they suffer high customer-acquisition costs because they subsidise hardware purchases and monthly subscription bills to bring in volumes. Industry sources say Tata Sky pays Rs 450-Rs 500 per subscriber for the 100-odd channels on its platform and charges subscribers Rs 300. Dish TV’s per subscriber channel cost is Rs 220-Rs 250, but it charges only Rs 150. Set-top box subsidies range from Rs 1,000 to Rs 2,000, depending on the model, against a rack rate of Rs 2,000 to Rs 3,500. Overall, industry estimates suggest that the two would have forked out Rs 550 crore in subsidies to gain customers. This is over and above the Rs 2,500 crore both have invested to set up DTH infrastructure.

I don't understand the price which you quoted, that zee dishTV is for 150 Rupees.

In my knowledge, their basic package (dish welcome) cost 240Rs without TAX.

Have you checked about the DishTV prices?
 

dspdsp

Regular Member
Messages
127
Likes
0
My Satellite Setup
DishTV DTH
Zenega 1004s Receiver
90cm offset Sharp dish antenna
My Location
india
#3
Hope prices get down soon
 

geeky1

who am i ? whence am i ?
Messages
216
Likes
0
My Satellite Setup
eternal bliss
My Location
illusion
#4
The sad part is that reliance DTH will launch only in oct/nov/dec (Q3 2007/08) according to news reports.
 
Messages
29
Likes
0
My Satellite Setup
dish tv dth
My Location
india andhra pradesh
#5
in cities the cable costs are high....but in many small towns they charge 150 rs for all thosse channels...but here again they say that dish and tata are losing money...hows this possible
 
Messages
48
Likes
0
My Satellite Setup
Planning to buy stb and dish
My Location
Hyderabad,India
#6
Hope we get re 1 per channel and rental of rs 50

Just like Re 1 per call for whole India
 
Top