E4+ to launch in July



Channel 4 has unveiled plans to launch E4+ in July. This identical channel will be broadcast 1 hour later than E4.Dan Brooke, Managing Director of 4 Channels, said: "E4's viewers are young and upmarket with busy lifestyles, so the launch of a second, time-shifted version of E4 will give them greater flexibility to catch their favourite E4 shows. For a limited investment this time-shifted channel will cement E4's rapid audience growth in digital homes and broaden our offering to advertisers."