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David Blaine is to be flash-mobbed tonight as he enters his final week in a perspex box at Tower Bridge.
Organisers of the Flashblaine event, which is due to run for just three minutes, say they hope to create the biggest flash-mob in the world.
They want people to sound their mobile phone ringtones together at exactly 7.44pm and then chant "what goes up, must come down" at Blaine.
The flash-mobbers are then being asked to laugh manically and hold an item of food in the air.
Flash-mobbing is a US-born phenomena in which hundreds of people spontaneously arrive at a designated area and carry out short, random acts.
Details of the London event were posted on a website over the weekend.
Organiser Peter Bowles hopes Flashblaine will break all previous records.
He said: "The coverage has been huge - our flash mob has already generated a huge amount of interest - I've had to do interviews from Dublin to Illinois, with press in Brazil to Russia covering our event."
Organisers of the Flashblaine event, which is due to run for just three minutes, say they hope to create the biggest flash-mob in the world.
They want people to sound their mobile phone ringtones together at exactly 7.44pm and then chant "what goes up, must come down" at Blaine.
The flash-mobbers are then being asked to laugh manically and hold an item of food in the air.
Flash-mobbing is a US-born phenomena in which hundreds of people spontaneously arrive at a designated area and carry out short, random acts.
Details of the London event were posted on a website over the weekend.
Organiser Peter Bowles hopes Flashblaine will break all previous records.
He said: "The coverage has been huge - our flash mob has already generated a huge amount of interest - I've had to do interviews from Dublin to Illinois, with press in Brazil to Russia covering our event."