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Has the social networking bubble burst?
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<blockquote data-quote="The Feedster" data-source="post: 518138" data-attributes="member: 259515"><p>They may be among the most-visited sites on the internet, but even this type of exposure doesn’t seem to be enough to keep the naysayers at bay. The <em>Guardian</em> is reporting that market research company eMarketing is to lower its social-networking sector’s ad-spend forecast by $250 million (£127 million).</p><p>The downturn in ad-spending brings the total revenue predicted by 2011 down to £2.15bn.</p><p><strong>Fake ‘viral’ marketing to blame</strong></p><p>Speaking about the announcement, Debra Aho Williamson, eMarketer's senior analyst, said: "Social-networking websites are still trying to figure out what sort of advertising works.</p><p>"Tapping into consumers' conversations and spreading brand awareness virally has proven more challenging than companies originally thought."</p><p></p><p></p><p><a href="http://www.techradar.com/news/internet/has-the-social-networking-bubble-burst-370481" target="_blank">More...</a></p></blockquote><p></p>
[QUOTE="The Feedster, post: 518138, member: 259515"] They may be among the most-visited sites on the internet, but even this type of exposure doesn’t seem to be enough to keep the naysayers at bay. The [I]Guardian[/I] is reporting that market research company eMarketing is to lower its social-networking sector’s ad-spend forecast by $250 million (£127 million). The downturn in ad-spending brings the total revenue predicted by 2011 down to £2.15bn. [B]Fake ‘viral’ marketing to blame[/B] Speaking about the announcement, Debra Aho Williamson, eMarketer's senior analyst, said: "Social-networking websites are still trying to figure out what sort of advertising works. "Tapping into consumers' conversations and spreading brand awareness virally has proven more challenging than companies originally thought." [url=http://www.techradar.com/news/internet/has-the-social-networking-bubble-burst-370481]More...[/url] [/QUOTE]
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