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UK Shopping channel Ideal World which already broadcasts on digital satellite and ntl:home's digital cable network has launched on Freeview channel 22.
In a statement, Ideal World said: "This is great news for the Company as it expands our audience by a further potential three million viewers and is a major coup to have been chosen, as there is a restricted number of channels. Ideal World now broadcasts on all the digital platforms which means that whichever broadcast platform viewers choose, they will be able to access Ideal World and when the current analogue signal is switched off (currently predicted as 2010) we will be available to the whole of the UK's 26 million households."
In a statement, Ideal World said: "This is great news for the Company as it expands our audience by a further potential three million viewers and is a major coup to have been chosen, as there is a restricted number of channels. Ideal World now broadcasts on all the digital platforms which means that whichever broadcast platform viewers choose, they will be able to access Ideal World and when the current analogue signal is switched off (currently predicted as 2010) we will be available to the whole of the UK's 26 million households."