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Ikea to sell furniture in Sims 2
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<blockquote data-quote="The Feedster" data-source="post: 516518" data-attributes="member: 259515"><p>Not content with taking over the real world with its brand of affordable flat-pack furniture, Ikea has announced a link-up with Electronic Arts in a marketing deal that will see the Swedish manufacturer’s goods pixelated and used in the popular videogame <em>Sims 2</em>. The furniture will be available as an update, as of 27 June.</p><p>Speaking about the venture in the Guardian, Nancy Smith, EA’s global president for <em>Sims</em>, says: “For Ikea, The Sims 2 represents a media channel. This is a great channel for us to reach the young and young at heart.”</p><p><strong>Thanks for the ad</strong></p><p>In-game advertising (IGA) is nothing new with product placing cluttering up the likes of <em>FIFA International Soccer</em> billboards containing real-life brands, but hard coded advertising is still relatively new – ie the sort that allows actual interaction with branded products.</p><p>This isn’t the first time, however, that <em>The Sims</em> has been subject to this form of ad. Just last year you could buy and wear H&M clothes in the game. This Fashion pack was extremely popular, selling around 1 million copies.</p><p>The <em>Sims 2 Ikea Home Stuff</em> expansion pack will be available in June and cost around £12.</p><p></p><p></p><p><a href="http://www.techradar.com/news/computing/ikea-to-sell-furniture-in-sims-2-369158" target="_blank">More...</a></p></blockquote><p></p>
[QUOTE="The Feedster, post: 516518, member: 259515"] Not content with taking over the real world with its brand of affordable flat-pack furniture, Ikea has announced a link-up with Electronic Arts in a marketing deal that will see the Swedish manufacturer’s goods pixelated and used in the popular videogame [I]Sims 2[/I]. The furniture will be available as an update, as of 27 June. Speaking about the venture in the Guardian, Nancy Smith, EA’s global president for [I]Sims[/I], says: “For Ikea, The Sims 2 represents a media channel. This is a great channel for us to reach the young and young at heart.” [B]Thanks for the ad[/B] In-game advertising (IGA) is nothing new with product placing cluttering up the likes of [I]FIFA International Soccer[/I] billboards containing real-life brands, but hard coded advertising is still relatively new – ie the sort that allows actual interaction with branded products. This isn’t the first time, however, that [I]The Sims[/I] has been subject to this form of ad. Just last year you could buy and wear H&M clothes in the game. This Fashion pack was extremely popular, selling around 1 million copies. The [I]Sims 2 Ikea Home Stuff[/I] expansion pack will be available in June and cost around £12. [url=http://www.techradar.com/news/computing/ikea-to-sell-furniture-in-sims-2-369158]More...[/url] [/QUOTE]
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Ikea to sell furniture in Sims 2
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