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Just 9% of HDTV owners want Blu-ray
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<blockquote data-quote="The Feedster" data-source="post: 521898" data-attributes="member: 259515"><p><img src="http://mos.techradar.com//images/blu-ray-disc-200-200.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Now that HD DVD has bitten the hi-def bullet, you wouldthink that consumers would flock to Blu-ray, well not according to a survey byNPD.</p><p></p><p>The survey, which took place in March this year, revealsthat just 9 per cent of American households – and there are currently 40million of them – that own HDTVs are looking to invest in a Blu-ray player. </p><p></p><p>This number drops when it takes into account non-HDTV punters.Just 6 per cent of those questioned said they were thinking ofbuying a Blu-ray player in the next six months.</p><p></p><p><strong>Feeding the consumer’s appetite</strong></p><p></p><p>Speaking about the findings, RussCrupnick, entertainment industry analyst for NPD, said: "The door is open for studios to feed the consumer’sappetite for Blu-ray content, and we expect sales to increase, as prices forhardware and software moderate in the coming months.</p><p></p><p>"Even so, it will take a concertedeffort by manufacturers and retailers to ratchet awareness even further andconvince all of those potential buyers of the superiority of Blu-ray Discversus standard DVD."</p><p></p><p></p><p></p><p><a href="http://www.techradar.com/news/home-cinema/just-9-of-hdtv-owners-want-blu-ray-381343" target="_blank">More...</a></p></blockquote><p></p>
[QUOTE="The Feedster, post: 521898, member: 259515"] [IMG]http://mos.techradar.com//images/blu-ray-disc-200-200.jpg[/IMG]Now that HD DVD has bitten the hi-def bullet, you wouldthink that consumers would flock to Blu-ray, well not according to a survey byNPD. The survey, which took place in March this year, revealsthat just 9 per cent of American households – and there are currently 40million of them – that own HDTVs are looking to invest in a Blu-ray player. This number drops when it takes into account non-HDTV punters.Just 6 per cent of those questioned said they were thinking ofbuying a Blu-ray player in the next six months. [B]Feeding the consumer’s appetite[/B] Speaking about the findings, RussCrupnick, entertainment industry analyst for NPD, said: "The door is open for studios to feed the consumer’sappetite for Blu-ray content, and we expect sales to increase, as prices forhardware and software moderate in the coming months. "Even so, it will take a concertedeffort by manufacturers and retailers to ratchet awareness even further andconvince all of those potential buyers of the superiority of Blu-ray Discversus standard DVD." [url=http://www.techradar.com/news/home-cinema/just-9-of-hdtv-owners-want-blu-ray-381343]More...[/url] [/QUOTE]
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Just 9% of HDTV owners want Blu-ray
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