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An animated clip of Kermit the Frog rolling a cannabis joint is being circulated by email in Chile
The clip shows Kermit teaching new cannabis users how to roll a joint, reports Las Ultimas Noticias online.
The email is believed to have been created as a joke but advertiser Paula Rojas says it could damage the image of the children's character.
She said: "I have seen many characters being used in a improper way but it is the first time I've seen a children's character being used to promote drugs.
"That is serious. And unfortunately there is nothing anyone can do to stop it."
A spokesman for Disney Chile, who hold the rights to the frog's image in Chile, said: "Kermit is one of the most famous characters we have, it is not a surprise to us that his image is being used in such way."
The clip shows Kermit teaching new cannabis users how to roll a joint, reports Las Ultimas Noticias online.
The email is believed to have been created as a joke but advertiser Paula Rojas says it could damage the image of the children's character.
She said: "I have seen many characters being used in a improper way but it is the first time I've seen a children's character being used to promote drugs.
"That is serious. And unfortunately there is nothing anyone can do to stop it."
A spokesman for Disney Chile, who hold the rights to the frog's image in Chile, said: "Kermit is one of the most famous characters we have, it is not a surprise to us that his image is being used in such way."