LG unveils new ‘Secret’ phone

The Feedster

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Jun 26, 2007
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LG has just announced its new phon, the LG Secret, the third model in the LG Black Lable Series, following the popular LG Chocolate and LG Shine models.
TechRadar were treated to the dry-ice heavy LG Secret launch at London’s Landmark hotel this morning, where an array of senior execs from LG’s European and Korean offices were on hand to present the fashionista’s new mobile phone of choice and to remind us that twenty-five million phone users worldwide now own an LG Chocolate or Shine phone.
Feature-wise LG is promoting the phone as the slimmest five megapixel phone on the market and
Looks-wise, the LG Secret’s real USP is its sleek aesthetic and the innovative use of carbon fiber and tempered glass which provides “durability without compromising its sleek design.”
LG informs us that the Secret has been “developed to satisfy the refined tastes of trendsetters who desire a sophisticated design with an enduring elegance.”
LG claims that they have attacked the phone with chisels and knives and have still failed to scratch it. We’ll be sure to give it the same harsh damage testing when we get hold of our review unit in May!
iPhone competition?
The real question of course is whether the LG Secret can compete with the new 3G iPhone when Apple launches that product later this summer.
While TechRadar remains on the fence until we’ve given the LG Secret a good run for its money next month, it’s clear that the 5 megapixel camera, *120 fps video and DivX certified recording and playback will be features that many users will value over the iPhone’s rather limited photo and video features.
LG has developed its Viewty camera-phone tech and the LG Secret’s camera features Morphing (facial editing) and SmartLight technology as well as Movie Maker software to help users create their own music videos on the go.
Motion-controlled gaming
The Secret’s touch screen gives direct access to music, photos, games, documents and an FM radio. One particularly cool feature LG was keen to show off is the ability to flick through your photos on the screen while listening to music.
The accelerometer-controlled games on show left a little to be desired, with very basic versions of baseball and fishing games failing to set the world alight, though it will be interesting to see if the bigger third party mobile gaming developers and publishers embrace the LG Secret in the same way that they are currently embracing Apple’s iPhone, which features similar motion control for gaming.
Work-wise, you can access mobile versions of Word, Excel and PowerPoint files and access the internet via Google Package which lets you log into Gmail, use Google Maps and watch YouTube videos.
“The huge success of the previous models of the Black Label Series validated our approach to provide the ultimate mobile experience for today’s discerning consumers, who seek to embody personal style with their handsets,” says Skott Ahn, President & CEO of LG Electronics Mobile Communications Company.
“These are the enriched features that will diversify the way users interact with their handsets but most of all, the LG Secret was designed to be a style that lasts.”
For the full low down you can check out the LG Secret Global Microsite at http://secret.lgmobile.com