New Friendly TV channel on the way



A new 'live play-along entertainment channel' called Friendly TV is to launch on Sky Digital in May. To be partly run by games developer Hi2, which has created content for AOL and Freeserve, the channel aims to be a 'mass-market entertainment channel' that allows viewers to interact with presenters. The station's managing director, David Wainwright, added: "The challenge is it won't be scripted. Viewers can offer opinions direct and the output will change accordingly."