Does anyone out there know who decides where on the EPG a new channel will appear? A buddy of mine is developing a satellite TV channel idea and he can't get a straight answer from anyone about who decides where his channel would go. It's a movie channel idea so naturally he wants it to appear in the movies section (not pay per view, just the regular movie section). He suspects it's up to Sky, but they told him the ITC decides. Thanks for your help!