One big leap for TV adverts

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Just like Cadbury’s ‘gorilla’ Dairy Milk ads, Honda has comeup with an idea that is as barmy as it is brilliant.

The commercial will be shown during the Channel 4’s dinnerparty series Come Dine With Me at around ten past eight. It’s going to last for3 minutes 20 seconds and will (hopefully) show a group of skydivers spellingout a message to viewers.

Must-see advertising

Speakingabout the ambitious project MikeParker, Head of Strategic Sales, Channel 4 says: "Honda is walking the talkwith this ad launch; it is bold, daring and very difficult. Honda are not justsatisfied with launching new creative work, they want to make it un-missableand what better way to create that 'must see' than to create the first live adevent on TV."

So, watch tonight and see history inthe making. This could be a giant leap for advertising or car-crash TV. Hondawill obviously be hoping for the former.



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