What we didn't expect, however, is that Pioneer will be taking a slightly different approach to that of market leaders Sony, Panasonic and Sharp by having a third party build its BD machines.
That third party will, in fact, be Sharp, which has confirmed it is building the Blu-ray recorders for Pioneer with a view to having an entire product line-up in the shops by the end of the year.
Beyond those rough details, there are no further comments from either firm, although we understand that Pioneer is keen to position itself as something of a 'boutique' A/V merchant.
One possibility is that the company will sell entire home-cinema systems, comprising a BD recorder, audio gear and plasma television.
We'll update you when we know the precise details, but the move could hasten the arrival of more affordable Blu-ray players early next year.