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Satellite v Cable and Mr Murdoch...


Ding Dang Doo
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Interesting article on Satellite v Cable and the rest...


The problem at the heart of DIRECTV's model is that it can't yet offer the two-way technologies that are so hot now - from Voice over Internet Protocol to VOD. Satellite's one-way feed can send shows to TVs, but there's no path back to the satellite, making its pay-per-view offerings much less popular since they start at scheduled times. Plus, cable is a more attractive platform for ads because it can target spots to specific neighborhoods. "Last year satellite had all the advantages. Now cable has attacked them on just about every one."