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Sky and BT have have signed a deal to sell their channels on each other's platforms.
Under the deal, BT will now supply its sports channels - which show UEFA Champions League and Premier League football - to Sky.
In addition, BT will be able to sell Sky's Now TV service - which includes Sky Sports, Sky Cinema and the Sky Atlantic channel - to its customers.
The deal comes as the firms face growing competition from online rivals.
Marc Allera, the chief executive of BT consumer, told the BBC that the deal was partly so the firms could join forces against the potential online threat.
"A lot of technology companies are coming into the market with vast budgets, and changing the market. We need to ensure our customers get the best choice," he said.
Full story click here
Under the deal, BT will now supply its sports channels - which show UEFA Champions League and Premier League football - to Sky.
In addition, BT will be able to sell Sky's Now TV service - which includes Sky Sports, Sky Cinema and the Sky Atlantic channel - to its customers.
The deal comes as the firms face growing competition from online rivals.
Marc Allera, the chief executive of BT consumer, told the BBC that the deal was partly so the firms could join forces against the potential online threat.
"A lot of technology companies are coming into the market with vast budgets, and changing the market. We need to ensure our customers get the best choice," he said.
Full story click here