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Sky fail to reach target


Ding Dang Doo
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BSkyB is believed to have signed up only 20,000 new subscribers in the three months to September, far below the expected 50,000.

Freeview, is thought to have added 370,000 users in the same period. Cable companies NTL and Telewest are believed to have signed 155,000.

In the same period last year, BSkyB signed up 170,000 subscribers.

Taking into account the number of subscribers who leave each year, BSkyB must add 430,000 annually to reach its target of 10m within the next six years. Its shares have fallen by nearly a third since the start of the year, ending the week at 484p from a year high of 786p.

(source: this is London website)