sky movies hd - not all movies hd?

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tothbros

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i have just noticed while watching iron man 3 on sky premiere hd that is wasnt hd...checked the tv guide and to my surprise: the title was white (as opposed to orange), meaning not hd.
then i started to look around and saw that tomorrow night the new star trek film on sky premiere hd is also not hd.

now, i am aware that on various hd movie channels some (older) films are not hd. but surely, these brand new films should have an hd version.
 
Analoguesat

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I guess it depends on who has the rights to show the hd movies. Its quite possible for Sky to have rights to only show the "sd" versions.
 
hexah

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Sounds like the Trade Descriptions Act 1968 could apply here . . .
 
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tothbros

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wierd thing is i went to on demand, and there i was able to start watching iron man 3 in hd (in the sky movies section).
 
smoggy07

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hexah said:
Sounds like the Trade Descriptions Act 1968 could apply here . . .
Click to expand...
Agreed, if they are advertising the latest releases in HD and are showing them in SD I think trading standards would be interested in investigating
 
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tothbros

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right now on sky premiere hd the star trek into darkness film is not hd...the sky tv guide correctly shows it as non-hd...however, the 8pm showing of the same film is already shown as hd...very strange
 
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