Sky News loses millions of pounds on Iraq coverage

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Sky News has lost more than £2million in revenue since making the decision to cancel its advertising breaks in order to provide 24 hour coverage of the war in Iraq, according to press reports. It took the decision to pull all its adverts in an effort to boost its ratings during the war - and the ploy has worked. Before the hostilities, Sky News's audience figures peaked at 423,000 viewers, but it has since exceeded 1.2 million viewers on several occasions. A Sky spokesman said: "There has been no decision taken on when we will start commercials again. It depends how the crisis unfolds."
 
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