Taken from http://www.uk-wire.com/cgi-bin/articles/200406090830005601Z.html
Later this year, BSkyB will introduce a FTA satellite proposition offering
access to almost 200 television and radio channels and interactive services
which are available without a monthly subscription fee. Consumers will be able
to purchase a package of reception equipment (including a Sky digibox, minidish
and initial viewing card) direct from BSkyB for a one-off cost of £150.00
including standard professional installation.