Sky to red-button concert tickets

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BSkyB is planning to allow viewers of its three recently launched music channels, The Amp, Flaunt and Scuzz, to buy tickets to see their favourite bands, while watching them on TV, via the red button, according to New Media Age.

The satellite giant has taken on Fernhart New Media to create a new iTV what's-on guide for its platform that will form the basis for wider integration with channels and programmes. Sky Interactive is working with the agency to launch the guide by the end of the year. A dedicated area within Sky Active, it will open up contextual red button t-commerce opportunities for the future.
 
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