'Spam' curbs in force by October



New rules to curb the problem of unsolicited emails should come into force by the end of October.

Junior industry minister Lord Sainsbury of Turville has named the date for implementation of the EU Privacy and Electronic Communications Directive, which is out to consultation in the UK.

This included a requirement unsolicited emails may only be sent to individuals for direct marketing purposes and "with their prior consent" or where there was an existing customer relationship.

Labour's Lord Mitchell says half of all emails in the UK are unsolicited.

Lord Sainsbury commented: "I can't think that it helps anyone in any activity, including voting, to have their computers flooded with some of this quite distasteful material."