Top Up TV reveals Thomson STB

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UK digital terrestrial start-up Top Up TV has unveiled the first new set-top box able to receive Top Up TV channels. The Thomson DTI2300 will be available in major retailers starting in mid June 2004. The new STB enables users to enjoy the programming offered by Top Up TV, as well as receive all current Freeview TV and Radio Channels.

According to Koen van Driel, Senior Vice President, Broadband Access Products, Worldwide Satellite at Thomson, the DTI2300 is a natural extension of Thomson's family of products, as it already has an established presence in both the Freeview and digital pay-TV markets.

In addition to receiving all the current Freeview TV and Radio Channels, the DTI2300 features a slot for a Top Up TV Viewing Card making it easy for customers to access Top Up TV's range of channels. The DTI2300 will be available in leading retailers, with an expected retail price of £79.99 (E119).

Ian West, Top Up TV's CEO expressed his belief that "a significant number of customers looking to purchase a digital terrestrial box will be interested by Top Up TV's 10 popular channels which are suitable for all the family," and looked forward to working with Thomson over the coming months to make the product a big success.

Top Up TV, meanwhile, signed up 20,000 subscribers in its first month, with its first subscribers drawn from the base of ITV Digital box owners. Top Up TV chairman David Chance expects about 40 per cent of Top Up TV's customers to sign up in the quarter leading up to Christmas, with growth increasing once the Thomson boxes are available at retail.
 
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