It's basically an easy to use handheld microscope, so you can look at your hair enlarged up to two hundred times - as illustrated right here!
Ideal for repairing
As Brando informs us: "It is ideal for various applications such as science and engineering work and study, dermatology (skin/scalp) exam, detailed repair, assembly and quality control (i.e. eletronics, mechanical, etc.), hobbies and collecting (coin, stamp, watch, jewelry, etc.), law enforcement (counterfeit ID, crime lab, etc.), entertainment or simply as a reading aid."
The microscope magnifies anything from 10x all the way to 200x.
"You can view everything from the pre-prepared slide of a honeybee leg to a close up of your own tongue," adds Brando's blurb, not actually making it clear why you would want to do the latter.
Most niftily, you can also "capture" a photograph, or video with a simple mouse click.
Also released by Brando today is a rather nifty USB Carabiner Flash Drive.
As Brando describes it, in its endearing 'Jap-lish' "it's another fancy stuff for your daily life."