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Warner plans to halt ailing DVD sales
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<blockquote data-quote="The Feedster" data-source="post: 519957" data-attributes="member: 259515"><p>Straight-to-DVD movies aren’t anything new but Warner istrying a different stance in stopping the ailing home entertainment market.</p><p>The company’s latest big-budget movie <em>Watchmen</em>, a filmadaptation of the successful Alan Moore graphic novel, is being released incinemas in March. To coincide with this release, a DVD entitled <em>Tales Of TheBlack Freighter</em> will hit shelves. This is a tie-in movie made by <em>Watchmen</em>’sdirector Zack Snyder whose last movie 300 was one of the most successful Warnerreleases of recent years.</p><p><strong>Re-evaluating commitment</strong></p><p>Speaking about the movie tie-in, Ron Sanders, president ofWarner Home Video said: "There is a fear that if the DVD category declinesover time that any well-run retailer is going to re-evaluate its commitment.</p><p>“We are offering retailers a meaningful opportunity to beinvolved with the theatrical event, to have a product that will generate foottraffic and sales." </p><p>Warner is the number one seller of DVDs, so it’s no wonderthe company is concerned about ailing sales, especially as Blu-ray sales, forthe UK and America atleast, have been far from impressive.</p><p>Director Snyder believes that his film will generate atleast three different DVDs: <em>Tales Of The Black Freighter</em>; <em>The Watchmen</em>; and anultimate edition presumably containing both movies.</p><p></p><p></p><p><a href="http://www.techradar.com/news/home-cinema/warner-plans-to-halt-ailing-dvd-sales-375044" target="_blank">More...</a></p></blockquote><p></p>
[QUOTE="The Feedster, post: 519957, member: 259515"] Straight-to-DVD movies aren’t anything new but Warner istrying a different stance in stopping the ailing home entertainment market. The company’s latest big-budget movie [I]Watchmen[/I], a filmadaptation of the successful Alan Moore graphic novel, is being released incinemas in March. To coincide with this release, a DVD entitled [I]Tales Of TheBlack Freighter[/I] will hit shelves. This is a tie-in movie made by [I]Watchmen[/I]’sdirector Zack Snyder whose last movie 300 was one of the most successful Warnerreleases of recent years. [B]Re-evaluating commitment[/B] Speaking about the movie tie-in, Ron Sanders, president ofWarner Home Video said: "There is a fear that if the DVD category declinesover time that any well-run retailer is going to re-evaluate its commitment. “We are offering retailers a meaningful opportunity to beinvolved with the theatrical event, to have a product that will generate foottraffic and sales." Warner is the number one seller of DVDs, so it’s no wonderthe company is concerned about ailing sales, especially as Blu-ray sales, forthe UK and America atleast, have been far from impressive. Director Snyder believes that his film will generate atleast three different DVDs: [I]Tales Of The Black Freighter[/I]; [I]The Watchmen[/I]; and anultimate edition presumably containing both movies. [url=http://www.techradar.com/news/home-cinema/warner-plans-to-halt-ailing-dvd-sales-375044]More...[/url] [/QUOTE]
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Warner plans to halt ailing DVD sales
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