... worth noting 7/7/03



:: Creative agency Weapon7 has joined forces with EMI Records to launch an interactive music video for UK singer Robbie Williams. The video, for Williams' latest single 'Something Beautiful', spoofs reality game shows and enables viewers to vote interactively for a week. It will be shown on MTV, MTV Hits and VH1. UK digital satellite viewers will be invited to press the red button when viewing the video, which will take them through to a Williams-branded four-screen video application that allows them to choose from videos featuring three finalists' finest
moments. Viewers can vote for their favourite finalist via text message.

:: A Norwegian single mother who set up her own Web site in search of a date has been overwhelmed with 5,000 offers.

:: Moreover Technologies has signed a deal with Yahoo! to integrate its public metabase into the directory company's News Search Product, in a bid to expand and enhance Yahoo!'s existing news search results. The deal will provide Yahoo! Search users with up-to-the-minute news content from more than 3,500 sources, continually updated and customised to their specific search

:: Britain's biggest off-licence chain, Thresher, has diversified into convenience foods with a deal to snap up Leaping Salmon, the online provider of gourmet meal packs for consumers to put together at home. Under the terms of the deal, over the next few weeks Thresher will install chiller cabinets in 500 outlets in stations and other areas with heavy commuter traffic. The off-licence group, which has 2,039 shops, will also sell its wine through the Leaping Salmon Web site.

:: Mobile phone operator O2 has concluded its trials of a video- and audio-downloading service for mobile phones, saying the tests showed consumers would be willing to pay to download news clips, sports updates and movie trailers.

:: Emap is making redundancies in its radio and music division in a bid to refocus on its interactive team. Emap Performance will no longer runs ads on its five Web sites. Kiss and The Big City Network Web sites will remain largely unchanged, but the Q and Smash Hits sites will be 'scaled back'. The 20-to-30-strong Emap Performance Interactive team will instead focus their efforts on on-air sales and promotions, digital radio, mobile phone content and ticketing for events through the Aloud.com site.