Southern Africa Direct will launch on November 26th.
Southern Africa Direct, a new free-to-air lifestyle and culture television channel, today announced that it will go on-air on the Sky digital broadcast platform on 26 November 2007. This new channel is the UK’s first ‘Destination TV’ channel, providing an information source for anyone interested in visiting or building commercial links with Southern Africa.
Southern Africa Direct’s programming focuses on lifestyle & culture, travel & tourism and commerce, providing a gateway for UK viewers, whatever their interest in the region. Programming is commissioned from 25 countries in sub-equatorial Southern Africa. The channel is a true Anglo/African collaboration, founded by individuals from the UK and Southern Africa.
Southern Africa Direct focuses on 25 African countries and islands with a capital city on or below the equator: Angola, Ascension Island, Botswana, Burundi, Comoros, Congo, Democratic Republic of Congo, Gabon, Kenya, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Reunion, Rwanda, Seychelles, South Africa, St. Helena, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe.
