According to the website this new satellite is due to start broadcasting at the beginning of August. So any day now. See below:-
BulgariaSat-1 is scheduled to start broadcasting in beginning of August. The satellite will provide direct-to-home television (DTH) and data communications services on the Balkans and other European regions. It is suitable for 4G LTE network at 1800 MHz. In addition to television and communication services, BulgariaSat-1 can be used in force majeure - accidents due to natural disasters - earthquakes, storms, floods when land-based networks are not working.
Will be interested to see how reception is here in the UK