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"This new data underscores the fundamental principle that computer and video games are a mainstream entertainment form, which captures the imagination of every segment of our society," said ESA CEO Michael Gallagher.
No such thing as stereotype
Some of the findings from the ESA-commissioned survey of the great American public were as follows:
* 65 percent of American households play computer and video games;
* 38 percent of American homes have a video game console;
* The average game player is 35 years old;
* One out of four gamers are over age 50;
* Women age 18 or older represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent);
* 41 percent of Americans expect to purchase one or more games this year;
* 94 percent of parents are present when games are purchased or rented;
* 88 percent of parents report always or sometimes monitoring the games their children play;
* 63 percent of parents believe games are a positive part of their children's lives.
ESA's Michael Gallagher noted that: "No longer is there a stereotypical gamer."
He's not wrong! Head over to the ESA website to see the full study.
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