Rachel_Sandford
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Media regulator, Ofcom, just released their Annual Media Literacy Report, which shows the differences in media consumption between each of the UK nations. The report is based on a survey which charted the media consumption of those who are 16 and older.
Though half the country can't live without their televisions, with 95% of UK adults watching TV regularly, the research survey revealed that Scotland holds the most television addicts. Many Scottish adults would rather end their days in front of the TV, while a Scottish child is more likely to have a TV in their bedroom more than any other child in the UK.
A good 14% of the country need a mobile phone or Internet connection, and the UK average for using mobiles and smartphones is 78%. The Northern Irish are the highest mobile and smartphone users, 82% of the nation owns one or the other.
As of the final quarter of 2009, Ofcom confirmed 16.8 million fixed residential broadband lines across the UK. The survey found that 74% of UK adults have broadband at home. However, only 67% of people in the UK use the Internet regularly, and the average Brit spends only 9.4 hours a week using the Internet at home. The averages showed that those in England spend 9.6 hours online, 9.1 hours for Northern Ireland, 8.4 for Wales, and 8.3 for Scotland.
Internet survey results also revealed that 90% of those aged 16-25 use the Internet sompared to only 25% of those aged over 65. Among those who use the Internet, 41% watches TV and films online, and this number is at 33% in Northern Ireland. Among those who don't use the Internet, 1/5 admitted to getting someone to access it on their behalf.
Among those who do not have broadband connections, the research showed that 47% were not interested, and 11% cited cost as their primary concern. However, 16% of them are interested in taking advantage of email, while 13% are interested in making online purchases.
Despite all the advances in technology, 69% of UK residents still listen to the radio, and this number climbs to 77% in Wales. Only 28% listen or own a portable music device or MP3 players, with 46% still using CD or tape player to listen to their recorded music. Similar numbers are seen when it comes to video games, with only 25% of the population choosing to play consoles or computer games.
Finally, 71% of UK residents still read newspapers and magazines
Though half the country can't live without their televisions, with 95% of UK adults watching TV regularly, the research survey revealed that Scotland holds the most television addicts. Many Scottish adults would rather end their days in front of the TV, while a Scottish child is more likely to have a TV in their bedroom more than any other child in the UK.
A good 14% of the country need a mobile phone or Internet connection, and the UK average for using mobiles and smartphones is 78%. The Northern Irish are the highest mobile and smartphone users, 82% of the nation owns one or the other.
As of the final quarter of 2009, Ofcom confirmed 16.8 million fixed residential broadband lines across the UK. The survey found that 74% of UK adults have broadband at home. However, only 67% of people in the UK use the Internet regularly, and the average Brit spends only 9.4 hours a week using the Internet at home. The averages showed that those in England spend 9.6 hours online, 9.1 hours for Northern Ireland, 8.4 for Wales, and 8.3 for Scotland.
Internet survey results also revealed that 90% of those aged 16-25 use the Internet sompared to only 25% of those aged over 65. Among those who use the Internet, 41% watches TV and films online, and this number is at 33% in Northern Ireland. Among those who don't use the Internet, 1/5 admitted to getting someone to access it on their behalf.
Among those who do not have broadband connections, the research showed that 47% were not interested, and 11% cited cost as their primary concern. However, 16% of them are interested in taking advantage of email, while 13% are interested in making online purchases.
Despite all the advances in technology, 69% of UK residents still listen to the radio, and this number climbs to 77% in Wales. Only 28% listen or own a portable music device or MP3 players, with 46% still using CD or tape player to listen to their recorded music. Similar numbers are seen when it comes to video games, with only 25% of the population choosing to play consoles or computer games.
Finally, 71% of UK residents still read newspapers and magazines