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Pro Sieben SAT.1 launching Neun
German television group Pro Sieben SAT.1 will launch Neun TV (“Nine TV”), a service targeting a female audience, on January 2 next year. The programme will appear as a window from Monday to Friday between 17:45 and 19:45 on quiz channel 9Live.
With the new brand, which plans to position itself as the “Home of the modern woman over 30”, popular SAT.1 telenovela “Verliebt in Berlin” (“In love in Berlin”) will make its return to the screen: Neun TV will repeat the full first series in double episodes at 17:45 and 18:15. The window will conclude with the screening at 18:45 of the German premiere of Argentinean telenovela “Juanita ist Single”. The start of an in-house produced interactive live show focusing on topics such as fashion, beauty, nutrition and wellbeing is planned for early 2008. 9Live Fernsehen will be responsible for the development and production of the advertising-financed service which Pro Sieben SAT.1 unveiled in August.
The programme concept will be based on the Belgian and Danish female-orientated TV channels of SBS Broadcasting, which was acquired by Pro Sieben SAT.1 at the beginning of July. CEO Guillaume de Posch confirmed during the takeover process that Pro Sieben SAT.1 was considering bringing SBS’s thematic channel concepts to Germany, including a music channel and a women’s channel. “We are examining whether these models can be adapted for the German market”, explained de Posch. The considerations are part of the synergies which the companies aim to achieve from their merger.
Regards Satdude.
German television group Pro Sieben SAT.1 will launch Neun TV (“Nine TV”), a service targeting a female audience, on January 2 next year. The programme will appear as a window from Monday to Friday between 17:45 and 19:45 on quiz channel 9Live.
With the new brand, which plans to position itself as the “Home of the modern woman over 30”, popular SAT.1 telenovela “Verliebt in Berlin” (“In love in Berlin”) will make its return to the screen: Neun TV will repeat the full first series in double episodes at 17:45 and 18:15. The window will conclude with the screening at 18:45 of the German premiere of Argentinean telenovela “Juanita ist Single”. The start of an in-house produced interactive live show focusing on topics such as fashion, beauty, nutrition and wellbeing is planned for early 2008. 9Live Fernsehen will be responsible for the development and production of the advertising-financed service which Pro Sieben SAT.1 unveiled in August.
The programme concept will be based on the Belgian and Danish female-orientated TV channels of SBS Broadcasting, which was acquired by Pro Sieben SAT.1 at the beginning of July. CEO Guillaume de Posch confirmed during the takeover process that Pro Sieben SAT.1 was considering bringing SBS’s thematic channel concepts to Germany, including a music channel and a women’s channel. “We are examining whether these models can be adapted for the German market”, explained de Posch. The considerations are part of the synergies which the companies aim to achieve from their merger.
Regards Satdude.