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Sky Digital BSkyB, Freesat & Saorsat support forum
Sky & Freesat fringe reception
volume for adverts
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<blockquote data-quote="Llew" data-source="post: 119535" data-attributes="member: 175007"><p>Someone got a rap on the knuckles this week:-</p><p></p><p>"Commercial breaks broke sound rules.</p><p></p><p></p><p>It is a practice that has viewers lunging across the room for the remote but has been long denied by the TV networks; finally there was proof yesterday that broadcasters manipulate commercial breaks to make them sound louder. </p><p>Television channels have maintained that they do not turn up the volume on advertisements and always play by the rules, namely the Committee of Advertising Practice (Broadcast) TV Advertising Standards Code.</p><p></p><p>But yesterday the advertising watchdog found Five had broken the rules and made commercials shown during the broadcast of Groundhog Day in March sound louder than the Bill Murray comedy. </p><p>"The film contained several scenes of quiet dialogue, some of which immediately preceded advertising breaks," the Advertising Standards Authority said in an adjudication prompted by a viewer complaint. </p><p></p><p>"Advertisement soundtracks featuring highly compressed sound played during these breaks appeared particularly strident." </p><p></p><p>After Five checked its transmission tapes and denied it had breached the rules, the ASA asked the technical department of the media watchdog, Ofcom, to investigate. </p><p></p><p>It concluded that almost all the advertisements "sounded subjectively louder than the main content of the surrounding film" because Five had used audio compression. This resulted in "almost constant loudness". </p><p></p><p>The ASA warned the channel to monitor its broadcasts". </p><p></p><p>The Guardian July 14</p><p></p><p></p><p>Llew</p></blockquote><p></p>
[QUOTE="Llew, post: 119535, member: 175007"] Someone got a rap on the knuckles this week:- "Commercial breaks broke sound rules. It is a practice that has viewers lunging across the room for the remote but has been long denied by the TV networks; finally there was proof yesterday that broadcasters manipulate commercial breaks to make them sound louder. Television channels have maintained that they do not turn up the volume on advertisements and always play by the rules, namely the Committee of Advertising Practice (Broadcast) TV Advertising Standards Code. But yesterday the advertising watchdog found Five had broken the rules and made commercials shown during the broadcast of Groundhog Day in March sound louder than the Bill Murray comedy. "The film contained several scenes of quiet dialogue, some of which immediately preceded advertising breaks," the Advertising Standards Authority said in an adjudication prompted by a viewer complaint. "Advertisement soundtracks featuring highly compressed sound played during these breaks appeared particularly strident." After Five checked its transmission tapes and denied it had breached the rules, the ASA asked the technical department of the media watchdog, Ofcom, to investigate. It concluded that almost all the advertisements "sounded subjectively louder than the main content of the surrounding film" because Five had used audio compression. This resulted in "almost constant loudness". The ASA warned the channel to monitor its broadcasts". The Guardian July 14 Llew [/QUOTE]
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