Sky has maybe now so many outstanding debits after the bought premiere,that the winning zone,is at the moment far away!
the also try to bid out ard/zdf ,for the rights,of the soccer games in africa,maybe the olympic summer games also zdf bid 650 mio €,and sky looking forward to bid one millard € for the rights!
the last year make so many deficit,that the income was not enough,to pay all the coasts!
in other words,it happen often,in diffrent bisness areas,that the same companys,using small countrys like test areas of bying public people,,the charge more for the same products,and in another country,the sell the same product,with lower dumping prices,to get more customors,in a short period of time!
statistics,mostly,always been measured,how many paying people the have!
when the have more,the can charge more for advertising,then in a country,where not so many people live!
here in austria,in another bisness area is nearly the same situation,in the mobile phone market,our small country has 6 mobilphone operators,and with 20€ in one month,we have 1000 minutes calles,to all landlines in europe and mobile phones
and this since around 5 years,older agrements,that i have included 1000 Minute Each Network,i can call 4000 Minute one month,for a fixed price,in other countrys,the same companys,charge a lot more!
but this system,"works"only so long,until the market is saturated!
then the situation will change,and,when the bisness managers and costoptimeizer,in the adverting world have enough money,the price will go up,like here happens,one month ago,the old agreements,was channeled forrever,now we have 1000 minutes,to all network,and not 4000 like in the old mobilephone agreement!
this only a symbolical accord,to describe the situation!
in the past,in usa happens the same, in the past with the enron power company,,in the beginning was many companys,price where very low,then,the biggest one bought the smalest,and so on,with the result,that the prices go up,and now only 2 operaters,dicate the prices,the rest are gone!
i see this coming developing,with a very bad feeling!