The iTunes Store in the UKnow features over 700 films available for rent or purchase from 20th CenturyFox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment,Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television Internationaland Lionsgate UK
iTunes movies will cost £6.99 for library title purchases and £10.99 for newreleases. iTunes Movie Rentals will set you back £2.49 for library titlerentals and £3.49 for new releases. High definition versions of new releaseswill cost you £4.49
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"We’re kicking off movies on the iTunes Store in the UK with over 700 films for purchaseand rent", said Eddy Cue, Apple’s vice president of iTunes.
"We think customers in the UKare going to love being able to enjoy their favorite movies on their iPod,iPhone or on a widescreen TV with Apple TV".
iTunes film rental works the same as it does with the US service whichlaunched back in 2006 – giving customers 30 days from the time of their"rental" to watch the movie on their PC, Mac, iPod classic, iPod nanowith video, iPod touch, iPhone or on a widescreen TV with Apple TV.
Customers then have 24 hours to finish watching it after they have started. Theservice requires iTunes 7.6.2.