Ask Jeeves to launch new features



Ding Dang Doo
My Satellite Setup
DreamBox 7000s - Nokia Freeview - Several GameBoys - DS Lite - ZX81 - SNES - N64 - Saturn - Dreamcast - PlayStation - PS2 - Gamecube - PSP - iPod - iPhone - XBox - PS3 - Wii - iPad - No Life!
My Location
Ask Jeeves on 26/05/05 is expected to add new features to its search engine with the aim of setting its service apart from rivals.

Its first design change builds on Ask Jeeves' longstanding clustering technology, which parses search results into concepts or ideas related to any given query. Called Zoom, the new feature lets people narrow or broaden the field of search results, as well as view related concepts. For example, for a search on the term "cancer," visitors can narrow it to types of the disease, or they could expand it to related illnesses.

"We understand how the Web is related through social networks and that makes our results editorially different from Google's and Yahoo's, which have similar methods of delivering results," said Jim Lanzone, senior vice president of search properties for Ask Jeeves. "We think that's valuable."

Its second design change centers on delivering better answers to questions, such as "Who shot John Lennon?" by scouring the unstructured data on the Web for accurate information.

The technology advancements are part of Ask Jeeves' strategy to outshine rivals Yahoo and Google in the search market. The company has long operated in the shadows of the larger search providers, despite healthy financial success of its own. Though Ask Jeeves has kept pace in the feature wars of rivals, it has yet to win the cult of personality of Google or the enormous audience of Yahoo. Still, the company is trying to step out of the shadows by improving its core search technology this year.