While I do not consider myself as worthy of the wise mean club, I can chip in with this:
Even using relatively cost-effective cabling, anything under 50m shoud not be a problem. Unless cable passes next to something like a radio-transmitter, you only get a loss in signal strength, not signal-to-noise ratio. Personal experience showed that 50m of single-shielded low-cost coax (7mm) still gave good resuilts for quality, but with some reduction of signal strength (about 5-6 db).
Colleague/friend of mine who has been meddling with fringe reception for 25 years gave me a good tip: Don't joint cables, as each join will loose 3-6 db depending on join type. So two joins on a 10 meter cable is potentially much worse than a 50m unbroken cable. If possible, use a single run on cable to receiver. If signal then gets to weak, consider an amp, but only then.