Beckham in Mission Unnecessary

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From the BBC News Desk

Why Beckham will not face the same struggle as Pele in US soccer

A famous American once said: "Ask not what your country can do for you but what you can do for your country."

Former United States president John F Kennedy's patriotic plea seems tailor-made to adapt for David Beckham's mission statement: Ask not what football can do for me but what I can do for football.

After all, Beckham is coming to America to save football. Isn't he?

Well, actually, probably not. The perception is that Beckham will do for soccer what Pele could not do and put it right at the heart of sport in the United States.

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